Our story
Born from the heart of Egypt.
NōMA Stays is the guest platform of HAAM Management — an Egyptian hospitality company built on one belief: Um el Dunya deserves better stays.
NōMA Stays is the guest platform of HAAM Management — an Egyptian hospitality company built on one belief: Um el Dunya deserves better stays.
Egypt — Um el Dunya, Mother of the World — is rising again as a top global destination. The Grand Egyptian Museum, a booming visitor economy, and a new generation of travellers who want more than sightseeing: personal, authentic stays that feel like home.
But Cairo's mid-market accommodation hasn't kept up. Between aging hotels and inconsistent short-lets there was a gap: professionally managed stays with the space of a home and the reliability of a hotel.
HAAM was founded to close that gap — sourcing properties, overseeing refurbishment and furnishing, then operating them with our own on-ground teams. NōMA and BEIT are the result.
To deliver comfortable, authentic and accessible stay experiences for a diverse global community of travellers — rooted in Egyptian hospitality.
To redefine what comfort, authenticity and cultural connection mean for the modern traveller — and become Egypt's leading hospitality management company doing it.
True to the spirit of Egyptian culture and hospitality in every stay.
Thoughtfully designed spaces that feel like home.
Every experience, guide and service tailored with care.
Two principles. No exceptions.
Every decision — how we design a room, set a rate, schedule a cleaning, answer a message — starts with one question: does this make the stay better? If it doesn't, we don't do it.
Take care of your people, and they will take care of our guests. We hire carefully, train continuously and build careers — because the warmth you feel at check-in starts long before you arrive.
From housekeeping to front desk, every team member is HAAM-trained — in service standards, guest care and the small details that make a stay feel effortless.
Housekeeping in trainingFront desk & guest careOn-site operationsService standards workshopTeam and training photography to be added — vintage imagery and captions are placeholders.
Our flagship serviced building welcomes its first guests.
The first BEIT: a boutique stay minutes from the Grand Egyptian Museum and the pyramids.
The NōMA standard arrives in West Cairo, taking the portfolio to 77 operating keys.
Scaling NōMA and growing the BEIT collection — across Cairo, and toward Egypt's coasts.